5 How we respond to change


5 How we respond to change

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5 How we respond to change

To a large extent it is your job as leaders and change agents to bring the others along.

People respond to innovation and the prospect of change very differently.  According to Rogers over half will come along very reluctantly – and some never will.

However, if you strive to understand their reasons for being reluctant, and respond to these, then you can change the shape of this curve, skewing it to the left so that most people within your organisation get on board quickly, engage actively and even initiative change, innovation and  improvements themselves.


Reflect on how you responded to the video in the last section (“Did you know”).  Considering how it made you feel, where were you on the curve of innovation?

Reflect on changes you have experienced in the past and when you where at different parts of the curve.  What placed you there?

Share your thoughts in the Forum below.

There are two reasons why people do anything – the good reason and the real reason.  The good reason will be logical and rational, and the real reason will be emotional. And this is also what is behind resistance to change. What might they be?

To succeed you need to get people to move up the curve – everything you do is for that purpose.


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